Paid advertising you can defend. Connect spend to pipeline and manage ad campaigns on a secure platform.
Draft campaign
Weekly briefing
Where the money went. What it brought back.
Spend stacked by channel against pipeline created.
- LinkedIn created most of the pipeline lift this week, even though Google carried more of the spend.
- Google's spend rose through the period while the pipeline it returned stayed flat.
£557k of pipeline open across four stages.
Appointment scheduled· 7 total
£173k
Duxford PE — Intro
Ambergate Advisers
Carlton Capital
Qualified to buy· 5 total
£146k
Deepwater PE — Intro
Penrith Partners
Presentation scheduled· 4 total
£158k
Nightingale PE — Retainer
Halcyon Partners
Decision maker bought in
£80k
Monarch Capital
Brooklands AM
Deals by HubSpot stage, ranked by amount.
- LinkedIn leads arrive with seniority and budget; Google and organic leads do not.
- Sales does roughly twice the qualifying work on the non-LinkedIn deals.
- Penrith is organic-sourced and stalled, qualified for fit but never for budget.
Pipeline rose £37k week over week.
Channel contributions to the change.
- Almost all of the £37k rise came from LinkedIn and Meta.
- Microsoft went backwards, spending more for less pipeline than the week before.
£814k of pipeline created over 13 weeks.
Pipeline created, 13 weeks
£814k
Headline metric with 13-week trajectory.
- £814k means little without the comparison.
- Up 27% on last quarter; £58k of spend produced it, a £14:1 ratio.
- That beats the £8:1 B2B SaaS median, efficiency not just volume.
3.4% of site visits become opportunities.
Site visits → opportunities, last 90 days.
- The 3.4% blended rate is propped up by paid-social converting at 7 to 8%.
- Strip that and the rest converts under 1.5%, wrong-intent organic and direct.
- Real choice: chase organic volume, or double down on capped high-intent paid.
Google converts cheaper. LinkedIn pays for it.
| Entity | Spend (£) | Conversions | Cost / conv | CTR |
|---|---|---|---|---|
| LinkedIn Ads | £5k | 28 | £187 | 0.0% |
| Google Ads | £2k | 51 | £37 | 0.1% |
| Meta Ads | £0 | 0 | £0 | 0.0% |
| Microsoft Ads | £0 | 0 | £0 | 0.0% |
Spend, conversions, cost-per-conversion, CTR by channel.
- Cost-per-conversion compares apples with oranges here.
- Google captures existing intent; LinkedIn manufactures it.
- The honest measure is cost-per-pound-of-pipeline, where LinkedIn wins.
70% of conversions come from the UK.
Conversions by country, last 90 days.
- 70% UK concentration fits a UK service business, risks a US-expansion product.
- Conversions land in the UK while expansion investment points elsewhere.
- That gap is the strategic question.
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Security
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You connect your accounts without handing over a password, and you can cut them off at any time. Your data stays in your workspace.
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