These Terms of Service ("Terms") govern your access to and use of Adalyst, including our website, application, integrations, and related services (collectively, the "Service"). By accessing or using the Service, creating an account, connecting a LinkedIn account, or authorizing an MCP client, you agree to be bound by these Terms.
If you do not agree to these Terms, you must not access or use the Service.
If you access or use the Service on behalf of a company, agency, client, or other legal entity, you represent and warrant that you have authority to bind that entity to these Terms. In that case, "you" and "your" refer to both you and that entity.
1.1. These Terms constitute a legally binding agreement between you and Reasonable Limited, a company registered in England and Wales under company number 17388534, with its registered office at Unit 82a James Carter Road, Bury St. Edmunds, IP28 7DE, United Kingdom, trading as Adalyst ("Adalyst," "we," "us," or "our").
1.2. By using the Service, you acknowledge that you have read, understood, and agree to these Terms.
1.3. Your use of the Service is also subject to any additional policies, guidelines, or rules that we may make available within the Service from time to time.
2.1. You must be at least 18 years old and capable of entering into a binding legal agreement to use the Service.
2.2. To use Adalyst, you must create an account and provide accurate, current, and complete registration information. You agree to keep your information updated.
2.3. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account, whether or not authorized by you.
2.4. You must notify us promptly if you become aware of any unauthorized access to your account or any other security breach involving the Service.
2.5. We may suspend or restrict access to your account if we reasonably believe your account has been compromised or is being used in violation of these Terms.
2.6. Team and Organisation Accounts. If you use Adalyst's team or organisation features, the account owner or admin is responsible for authorising individuals to access the account, all actions taken by team members under the account, and removing access when team members leave. You may not share account credentials. Instead, use Adalyst's team invitation features. All team members are bound by these Terms.
3.1. Adalyst is a marketing intelligence and campaign platform. It connects to the advertising, analytics, and CRM platforms you authorise (currently LinkedIn Ads, Google Ads, Google Analytics, HubSpot, and Salesforce), reads and correlates your data across them, and produces analysis, weekly briefings, and prioritised actions. It also lets you build and change LinkedIn advertising campaigns through an AI chat interface, which it executes through the LinkedIn Marketing API on your behalf.
3.2. The Service may allow you to attach documents, images, text, and other campaign materials to an AI conversation, connect third-party accounts, ask questions in natural language, and submit campaign instructions that are executed through the LinkedIn Marketing API. Of the connected platforms, only LinkedIn is written to; the others are accessed on a read-only basis for analysis.
3.3. Automated and AI-generated output. Some features use automated systems and large language models to generate analysis, recommendations, briefings, and draft campaign content. This output may be incomplete or incorrect and is provided for your consideration only. It is not professional, legal, financial, or investment advice. You are responsible for reviewing it and for any decision, campaign change, or advertising spend you make in reliance on it.
3.4. Adalyst may add, remove, modify, or improve features of the Service at any time. We do not guarantee that any particular feature or integration will remain available.
3.5. LinkedIn, the LinkedIn Marketing API, and the other platforms you connect are third-party services. Adalyst is not responsible for the availability, performance, or policies of any third-party platform.
3.6. MCP clients. The Service may let you authorize third-party Model Context Protocol clients to read workspace information, prepare campaign changes, upload assets, or request campaign execution within the permissions shown on the consent screen. You are responsible for choosing trustworthy clients, reviewing the requested permissions and every execution preview, protecting the client device, and disconnecting access you no longer need. A client's own terms and privacy policy apply to information it receives. Adalyst requires a separate server-verifiable confirmation before an MCP client can enqueue a live LinkedIn write.
3.7. Beta, Preview, and Experimental Features. Some features may be labelled "Beta," "Preview," "Experimental," or similar. These features are provided "as is" without warranty or support commitment. We may change, remove, or discontinue them at any time without notice. You should not rely on beta features for critical or production use.
4.1. To use Adalyst's campaign build and execution features, you must connect a LinkedIn account that has the necessary permissions for the relevant LinkedIn ad account or accounts. Adalyst's analysis features may also be used with the other platforms you connect, and connecting any given platform is optional.
4.2. By connecting your LinkedIn account, you authorize Adalyst to access, retrieve, transmit, and modify your LinkedIn advertising data as reasonably necessary to provide the Service, including creating, editing, updating, duplicating, pausing, activating, or otherwise managing campaign assets on your behalf.
4.3. You represent and warrant that:
4.4. You are solely responsible for maintaining valid LinkedIn credentials, permissions, and account access. If LinkedIn revokes, restricts, or changes your access, some or all Service functionality may be unavailable.
4.5. Adalyst is not responsible for suspensions, account restrictions, rejected ads, delivery issues, API limitations, or enforcement actions taken by LinkedIn or any other third party.
4.6. Other connected platforms. When you connect an advertising, analytics, or CRM platform other than LinkedIn (currently Google Ads, Google Analytics, HubSpot, or Salesforce), you authorise Adalyst to access and retrieve data from that platform on a read-only basis to provide the analysis features. Adalyst does not create, edit, or delete content on those platforms. The representations and warranties in Section 4.3 apply to each platform you connect, and connecting a CRM means you instruct us to process the personal data of your contacts and leads it contains, as described in our Privacy Policy.
5.1. Adalyst offers two self-service subscriptions: Intelligence, which includes Adalyst's assistant, briefings, actions, connected data and MCP tools; and MCP, which provides Adalyst's connected data and tools for use through a compatible third-party AI assistant. Agency and other custom arrangements are agreed separately in an order form.
5.2. Free trial. A workspace may receive one 14-day trial of the Intelligence or MCP subscription selected at checkout. A valid payment method is required. You are not charged until the trial ends, and you may cancel before then to avoid being billed. At the end of the trial, the selected subscription begins automatically and Stripe charges the monthly or annual fee shown at checkout unless you have cancelled. Trial access is subject to reasonable safeguards and usage limits. Eligibility for an Intelligence trial may require the connected workspace to meet the minimum monthly advertising-spend threshold shown on the pricing page; no such spend threshold applies to an MCP trial.
5.3. Billing period. Intelligence and MCP may be purchased monthly or annually. Monthly subscriptions renew each month. Annual subscriptions renew each year and are charged as a single annual payment. The price, currency, billing period and any annual saving are displayed before you confirm checkout.
5.4. Features and usage safeguards vary by plan. The current inclusions are described on the pricing page and at checkout. We may introduce or revise reasonable usage limits to protect the security, availability and sustainable operation of the Service, but will not materially reduce a paid subscription during its current billing period without notice.
5.5. Subscriptions are billed in advance through Stripe or another payment processor we may designate. By starting a trial or purchasing a subscription, you authorize us and our payment processor to charge your selected payment method when the trial ends and on each recurring renewal date until cancellation.
5.6. You agree to provide valid payment information and to keep it current. If a charge is declined or cannot be completed, we may suspend or restrict access to paid features until payment is successfully collected.
5.7. Unless otherwise stated in writing or required by applicable law, subscription fees are non-refundable.
5.8. Plan changes. The timing, price and any credit or proration for a plan or billing-period change will be shown before you confirm it. Unless stated otherwise at that time, an upgrade takes effect immediately and a downgrade takes effect at the end of the current billing period.
5.9. Cancellation. You may cancel a trial or paid subscription through the billing portal. Cancelling a trial prevents the first charge. Cancelling a paid subscription stops future renewals, and paid access ordinarily continues until the end of the current billing period. After access ends, plan-restricted features and MCP credentials are disabled; retention and deletion of workspace data are governed by our Privacy Policy and Data Processing Agreement.
5.10. Prices may change from time to time. We will provide at least 30 days' notice before a price change applies to a renewal. A change will not apply retroactively or alter a billing period already paid for.
5.11. You are responsible for any taxes, duties, levies, or similar governmental charges associated with your subscription, excluding taxes based on our net income.
5.12. Business use. Adalyst is supplied for business use. If applicable law nevertheless gives you mandatory consumer cancellation or refund rights, those rights are not excluded by these Terms.
5.13. Refunds. Unless required by law or expressly agreed in writing, fees already paid are non-refundable and we do not provide pro-rata refunds for an unused part of a billing period.
6.1. The Service acts on the basis of the instructions, files, settings, permissions, and campaign data you provide or authorize.
6.2. You acknowledge that actions executed through Adalyst may result in real changes to live advertising campaigns and may cause advertising spend to be incurred on your LinkedIn ad accounts.
6.3. You are solely responsible for:
6.4. Adalyst does not review or vet the content of your campaigns, and does not independently approve or monitor campaign content or instructions before execution. We are not responsible for errors in your uploaded source materials, settings, or instructions, including errors that lead to unintended campaign creation, edits, spend, or delivery outcomes.
6.5. You are solely responsible for compliance with all advertising, consumer protection, data protection, intellectual property, and other laws and regulations applicable to your campaigns and underlying content.
6.6. Confirmation before execution. No campaign operation is created, modified, activated, or paused through the Service until you, or a person authorized under your account, expressly confirms that operation through the structured before/after preview. Adalyst does not execute unconfirmed operations.
6.7. Effect of confirmation. Confirming a preview authorizes the operation as shown in that preview. You are responsible for checking that the preview reflects your intended instruction before confirming, including budgets, bids, targeting, dates, and status.
You agree not to, and not to permit any third party to, use the Service to:
We may investigate violations of this Section and may suspend or terminate accounts that violate these Terms.
7.2. Export Controls and Sanctions. The Service is subject to applicable export-control and sanctions laws, including restrictions administered by relevant UK, US, EU, and other competent authorities. You agree not to use the Service where doing so would breach those restrictions, including for the benefit of a sanctioned person or entity.
8.1. You retain ownership of all content, files, documents, images, campaign materials, and other data that you upload, submit, or make available through the Service ("Your Content").
8.2. By uploading or submitting Your Content, you grant Adalyst a limited, non-exclusive, worldwide, royalty-free license to host, store, reproduce, process, transmit, display, format, and use Your Content solely as necessary to operate, provide, maintain, secure, and support the Service and to fulfil your instructions.
8.3. You represent and warrant that:
8.4. You are solely responsible for Your Content and for the consequences of uploading, transmitting, or using it through the Service.
8.5. Adalyst has no obligation to review Your Content before execution, publication, or transmission. However, we may remove, refuse, or disable access to any content if we reasonably believe it violates these Terms, creates legal risk, threatens the security of the Service, or may cause harm.
8.6. You are responsible for maintaining your own backup copies of Your Content and campaign information. We do not guarantee that deleted or lost data can be recovered.
8.7. Confidentiality. Each party may receive information of the other that is marked confidential or that a reasonable person would understand to be confidential, including your campaign strategy, performance data, pipeline data, and pricing, and our non-public product, security, and pricing information. Each party will use the other's confidential information only to perform under these Terms, will protect it with at least reasonable care, and will not disclose it to third parties except to its personnel, contractors, and sub-processors who need it and are bound by comparable obligations. These obligations do not apply to information that is or becomes public through no breach of these Terms, was known to the recipient without a duty of confidence, is independently developed without use of the confidential information, or is lawfully received from a third party. A party may disclose confidential information where required by law or a competent authority, and will give the other party reasonable notice where lawfully able to do so. These obligations continue for three years after termination, and for as long as the information remains a trade secret.
9.1. The Service, including its software, interfaces, workflows, design, branding, documentation, and all related intellectual property rights, is and remains the exclusive property of Adalyst and its licensors.
9.2. Subject to your compliance with these Terms, Adalyst grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable right to access and use the Service for your internal business purposes during the term of your subscription or permitted use.
9.3. Except for the limited rights expressly granted in these Terms, no rights are granted to you by implication, estoppel, or otherwise.
9.4. If you provide feedback, suggestions, ideas, or recommendations regarding the Service, you grant us a perpetual, irrevocable, worldwide, royalty-free right to use, modify, and incorporate that feedback without restriction or compensation to you.
10.1. Our Privacy Policy explains how Reasonable Limited handles personal information for which it is a controller. Where Adalyst processes Customer Data on your behalf as a processor, the Data Processing Agreement is incorporated into these Terms and applies automatically.
10.2. We use reasonable administrative, technical, and organizational measures designed to protect the Service and the information processed through it. However, no method of storage or transmission is completely secure, and we do not guarantee absolute security.
10.3. You are responsible for determining whether the Service is appropriate for the type of information you choose to upload, process, or connect, including any personal data, confidential data, or regulated information.
10.4. You agree not to upload or submit sensitive or regulated information through the Service unless doing so is necessary for your lawful use of the Service and you have taken appropriate steps to do so in compliance with applicable law.
10.5. Data Portability. You may request an export of your personal information and Customer Data in a commonly used, machine-readable format where technically available and required by applicable law. We will not impose unreasonable contractual restrictions on switching to another provider.
10.6. Aggregated and De-identified Data. Operational data, including ad platform data, CRM records, and account-level metadata, is isolated per organisation and is not shared with other customers. For product research, benchmarking, and recommendation quality, Adalyst may derive de-identified aggregate statistics across its customer base. These aggregates contain no company names, no personal data, and are suppressed below a minimum cohort size of five organisations.
10.7. Benchmark Opt-Out. You may opt out of benchmark contribution at any time by emailing privacy@adalyst.app. Opting out stops further contribution; it does not affect your access to benchmarks Adalyst has already produced. Aggregates produced before opt-out cannot be linked back to your organisation and are retained for ongoing service and research.
10.8. Order of precedence. The Data Processing Agreement is incorporated into these Terms. Where the Data Processing Agreement conflicts with these Terms, the Data Processing Agreement prevails on the subject matter of data protection, and these Terms prevail on all other matters.
10.9. No model training on Customer Data. We do not use your Customer Data, uploaded content, or the contents of your AI conversations to train, fine-tune, or otherwise develop generative models, and we do not permit our model providers to do so. Our use of de-identified aggregate statistics is limited to Sections 10.6 and 10.7.
11.1. The Service is provided on an "as available" and "as is" basis.
11.2. We may perform maintenance, deploy updates, fix bugs, or make infrastructure changes at any time. These activities may temporarily affect availability or functionality.
11.3. We do not guarantee uninterrupted access to the Service or that the Service will be error-free, secure, or available at all times.
11.4. The Service depends in part on third-party services, including LinkedIn and the LinkedIn Marketing API. We are not responsible for failures, outages, delays, rejections, rate limits, policy changes, API changes, data discrepancies, or interruptions caused by third-party services.
11.5. We may change, suspend, or discontinue any part of the Service at any time, with or without notice, to the maximum extent permitted by law.
12.1. We may suspend, restrict, or terminate your access to the Service at any time, with or without notice, if we reasonably believe that:
12.2. You may stop using the Service at any time. You may cancel your subscription through the billing portal and may request deletion of your account by contacting us at the email listed below.
12.3. Upon termination:
12.4. Any provisions of these Terms that by their nature should survive termination will survive, including provisions relating to payment obligations, intellectual property, disclaimers, limitations of liability, indemnification, dispute resolution, and miscellaneous terms.
13.1. To the maximum extent permitted by law, the Service is provided "as is" and "as available," without warranties of any kind, whether express, implied, statutory, or otherwise.
13.2. We disclaim all implied warranties, including warranties of merchantability, fitness for a particular purpose, title, non-infringement, and any warranties arising out of course of dealing or usage of trade.
13.3. Without limiting the foregoing, we do not warrant that:
14.1. To the maximum extent permitted by law, Adalyst and its officers, directors, employees, contractors, affiliates, licensors, and agents will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, goodwill, business opportunities, data, or use, arising out of or related to the Service or these Terms, even if advised of the possibility of such damages.
14.2. To the maximum extent permitted by law, Adalyst's total aggregate liability for all claims arising out of or relating to the Service or these Terms will not exceed the total amount you paid to Adalyst for the Service in the 12 months immediately preceding the event giving rise to the claim.
14.3. Adalyst is not responsible for any advertising spend, media costs, platform charges, or other amounts incurred through your LinkedIn ad accounts or other third-party advertising accounts, including amounts incurred as a result of campaign creation, updates, duplication, activation, targeting changes, budget changes, or user error.
14.4. The limitations in this Section apply regardless of the form of action, whether in contract, tort, strict liability, or otherwise, and even if any limited remedy fails of its essential purpose.
14.5. Nothing in these Terms excludes or limits liability to the extent such liability cannot be excluded or limited under applicable law.
You agree to defend, indemnify, and hold harmless Adalyst and its officers, directors, employees, contractors, affiliates, licensors, and agents from and against any claims, demands, actions, proceedings, liabilities, damages, judgments, losses, costs, and expenses, including reasonable legal fees, arising out of or relating to:
16.1. We may update these Terms from time to time.
16.2. If we make material changes, we may provide notice by updating the "Last updated" date, posting notice within the Service, sending an email, or using another reasonable method.
16.3. Your continued use of the Service after updated Terms become effective constitutes your acceptance of the revised Terms. If you do not agree to the revised Terms, you must stop using the Service.
17.1. These Terms, and any dispute or claim arising out of or in connection with them or the Service, are governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles.
17.2. Subject to Section 17.3, the courts of England and Wales have non-exclusive jurisdiction to settle any such dispute or claim.
17.3. Consumers. If you use the Service as a consumer, nothing in this Section deprives you of the protection of the mandatory consumer-protection laws of your country of residence, and you may also bring proceedings in the courts of that country.
17.4. Before initiating formal legal proceedings, each party agrees to attempt in good faith to resolve any dispute arising out of or relating to these Terms or the Service by providing written notice of the dispute and engaging in good-faith negotiations.
17.5. If a dispute cannot be resolved through good-faith negotiation, either party may pursue any remedy available under applicable law.
17.6. Nothing in these Terms prevents either party from seeking urgent injunctive or equitable relief where necessary to prevent imminent harm.
18.1. Entire Agreement. These Terms constitute the entire agreement between you and Adalyst regarding the Service and supersede all prior or contemporaneous understandings relating to the Service.
18.2. Severability. If any provision of these Terms is held unenforceable, that provision will be enforced to the maximum extent permitted and the remaining provisions will remain in full force and effect.
18.3. No Waiver. Our failure to enforce any provision of these Terms is not a waiver of that provision or any other provision.
18.4. Assignment. You may not assign or transfer these Terms or any rights or obligations under them without our prior written consent. We may assign these Terms in connection with a merger, acquisition, corporate reorganization, sale of assets, or by operation of law.
18.5. Electronic Communications. You consent to receive communications from us electronically, including notices, billing communications, and legal disclosures, at the email address associated with your account or through the Service.
18.6. Force Majeure. We will not be liable for any delay or failure to perform resulting from causes beyond our reasonable control, including internet outages, acts of government, labor disputes, natural disasters, cyberattacks, service provider failures, or third-party platform outages.
18.7. Interpretation. Section headings are for convenience only and do not affect interpretation. Words such as "including" mean "including without limitation."
18.8. Third-party rights. A person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any of their provisions.
19.1. By creating an account and using the Service, you grant Adalyst a non-exclusive, royalty-free, worldwide right to use your company name and logo on our website, marketing materials, and social media channels solely for the purpose of identifying you as a customer of the Service (for example, in a customer logo section, case study, or testimonial with your approval).
19.2. This right is limited to factual, non-disparaging references. We will not imply endorsement of the Service beyond the fact that you are or were a customer without your prior written consent.
19.3. You may opt out of this reference right at any time by emailing us at support@adalyst.app. We will remove your name and logo from our materials within 30 days of receiving your opt-out request.
19.4. For clarity, case studies, testimonials, and quotes require your separate prior written approval before publication.
If you have questions about these Terms of Service, please contact us at support@adalyst.app.