Marketing MCP server

MCP. Adalyst's marketing MCP server for Claude, ChatGPT and Cursor.

Use Claude, Cursor and other AI tools to analyse your marketing
data and manage campaigns through Adalyst.

Analyse and manage paid advertising from your MCP client.

MCP (Model Context Protocol) is an open standard that lets AI assistants use outside data and tools. Adalyst's MCP server connects yours to your advertising, analytics and CRM data.

Your MCP client

  • Claude
  • ChatGPT
  • Cursor

Adalyst MCP

Performance

  • LinkedIn Ads
  • Google Ads

Behaviour

  • Google Analytics

Revenue

  • HubSpot
  • Salesforce

Analyse marketing
and revenue.

Ask questions across advertising, analytics and CRM data without rebuilding the context in every conversation.

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Explore the
underlying data.

Inspect campaigns, audiences, conversions, touchpoints and CRM records when an answer needs deeper evidence.

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Manage LinkedIn and
Google Ads campaigns.

Draft, validate and publish supported campaign changes through explicit permissions and per-change confirmation.

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78 tools, grouped by permission.

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Standard analytics

  • Ask analytics
  • Campaign spend
  • Keyword performance
  • Search terms
  • Creative performance
  • Audience breakdown
  • LinkedIn delivery
  • Device and geography
  • Advertising metrics
  • Placement performance
  • Platform resource metrics
  • Metric catalogue
  • Metric coverage
  • LinkedIn attributed revenue
  • Cohort engagement
  • Ad-group targeting
  • Deals by stage
  • Deals by close date
  • Contacts by source
  • Marketing touchpoints
  • Lifecycle events
  • Won-deal first touch
  • CRM configuration health
  • Platform change events
  • Briefing commitments
  • Briefing action history
  • Connector health
  • Workspace context brief
  • Cohort benchmarks

Deep analytics reads

  • Campaign metadata
  • CRM pipelines
  • Campaign budgets
  • Currency rates
  • Conversion actions
  • Conversion records
  • Sales activities
  • CRM owners
  • CRM lists
  • CRM associations
  • Revenue events
  • First-touch attribution
  • Last-touch attribution
  • Attribution credit
  • Identity matches
  • Impression share
  • Quality scores
  • Negative keywords
  • Platform recommendations
  • Bid simulations
  • GA4 sessions
  • GA4 traffic sources
  • GA4 events
  • Ad placements
  • Platform experiments
  • Policy issues
  • Campaign labels
  • Data-quality history
  • Taxonomy mappings
  • Connected accounts
  • CRM contacts
  • CRM deal records
  • CRM companies
  • Ad-group configuration
  • Creative records
  • Audience definitions
  • Search keywords
  • Analytical digest

LinkedIn campaigns and assets

  • Look up LinkedIn entities
  • List campaign assets
  • Read attached files
  • Upload an asset
  • Resolve targeting
  • Draft a campaign
  • Edit a campaign
  • Commit for review
  • Read operation status
  • Prepare execution
  • Execute campaign changes

Questions about
the MCP server.

What is Adalyst's MCP server?

MCP (Model Context Protocol) is an open standard that lets AI assistants use outside data and tools. Adalyst's MCP server gives Claude, Cursor and other compatible AI tools access to your connected advertising, analytics and CRM data, within the permissions your workspace allows.

Which AI tools work with Adalyst?

Claude, Cursor and other clients that support remote MCP over HTTP with OAuth sign-in. ChatGPT works through a custom connector where your ChatGPT plan, workspace policy and region allow it. Each client's setup and availability are controlled by its provider.

What data can my AI tool read?

Only what your workspace allows and what you approved when connecting. Summary reads of your marketing data are on by default. Reading individual CRM records and making campaign changes are separate settings a workspace admin controls.

Can an AI tool change my campaigns?

Only when a workspace admin has allowed campaign changes. Each live change to a LinkedIn or Google Ads campaign needs its own confirmation before it is published, and Adalyst records each tool call.

Does the AI tool get my platform passwords or tokens?

No. The AI tool authenticates to Adalyst only. Adalyst keeps the underlying platform connections and applies workspace boundaries and permissions.

What does it cost?

The MCP plan is £99 a month or £990 a year for one workspace, with no minimum ad spend. MCP access is also included in the Intelligence plan.

See pricing, including US dollars
Is there a free trial?

Eligible MCP and Intelligence subscriptions start with a 14-day trial at checkout. A card is required, and you can cancel before billing. A signup-only trial without a subscription does not include MCP access.

How do I remove an AI tool's access?

Revoke it in Settings, MCP. Adalyst invalidates the grant on its side, so access stops on the tool's next request.

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