Adalyst matches people and companies in your CRM to the advertising they came from, using email, company domain and click identifiers, and then credits campaigns with the pipeline and revenue those records produced. It reports only what the connected records support.
Before you begin
- At least one ad platform connected: LinkedIn Ads or Google Ads.
- At least one CRM connected: HubSpot or Salesforce.
How it works
Advertising data
LinkedIn Ads and Google Ads provide campaign structure, delivery and spend.
CRM data
HubSpot and Salesforce provide contacts or leads, companies, opportunities, stages and revenue.
Matching
Adalyst matches CRM records to advertising using email, company domain and click identifiers such as Google's click ID recorded in HubSpot. Attribution runs nightly.
Stage mapping
Settings, Mapping records which of each CRM's stages mean open, won or lost, so revenue is counted correctly.
Questions
What limits attribution?
Missing tracking, records that cannot be matched to a person or company, and offline activity. Adalyst reports the relationships the connected records support and does not fill gaps with assumptions.
Does Google Analytics feed attribution?
No. Google Analytics adds site-level traffic and behaviour totals that help explain performance, but they are not matched to individual contacts or deals.
Why does CRM stage mapping matter?
Revenue reporting depends on knowing which stages mean open, won or lost. When more than one CRM is connected, each keeps its own mapping.
Where do I see the results?
In the weekly briefing, in answers from the Adalyst assistant, and through connected AI tools, which can read attribution with the same permissions.